#30: Dan Probert & Becky Faudree – Marketing Director and Manager of Country Natural Beef
Have you ever heard of a co-op consisting of over 100 ranchers–with every single one of them committed to sustainability and animal welfare? How about an honest discussion about the values of being USDA organic versus being focused on truly regenerative agriculture? Does grass-fed always mean an animal is pasture-raised and never sees a feedlot? These are some of the biggest questions in the industry right now, and Country Natural Beef Marketing Director Dan Probert and Manager Becky Faudree have seen it all firsthand. Both have served on Global Animal Partnership (GAP) board of directors and know what it takes to bring Step 4 GAP certified beef to the market. Country Natural Beef and Oregon Country Beef are part of an organization we look to for advice and keep an eye on for good ideas! Let’s just say we are friendly competitors. But the real story here is the transparency we are both trying to bring to an industry that has been clouded in mystery for far too long. Listen in as we lift the curtain and get real about what it takes to bring about real change, lead with diplomacy, and grow a successful business. Fun fact: Dan and Becky might have arm-wrestled an animal rights activist or two!
(1:17) – Introducing Becky
(2:10) – Introducing Dan
(4:50) – Humane animal treatment and starting GAAP
(11:31) – Changing perspectives on animal agriculture
(14:42) – Origins of Country Natural Beef & Grass fed vs, grain fed beef
(22:27) – Does organic dictate humane treatment?
(26:07) – What’s it like wrangling 100 farmers and ranchers in a meeting?
(31:04) – Have you had to deal with people fudging their cost of production?
(34:40) – How much Country Natural Beef do you eat at your own house?
(37:38) – Wrap Up and where to buy Country Natural Beef
The Pederson’s Farms Podcast is produced by Johnny Peterson & Root and Roam.