#24: Mike Salguero and Michael Billings – ButcherBox
A customer who bought Pederson’s bacon – ButcherBox’s, Mike Salguero and Michael Billings are visionaries leading a revolution in how our industry operates. Their core values and the market’s response to those values have made it clear they are certainly on to something!
Fun fact: Everyone at ButcherBox is named Michael…ok not actually true but I thought it would be a fun teaser.
(1:17) – Where did the idea for ButcherBox come from?
(7:46) – Michael Billing’s background and journey to joining ButcherBox
(10:10) – Experiences during Covid-19
(16:18) – Prop 12 and it’s affects on Pederson’s and ButcherBox
(18:45) – How do you guarantee your product is what you say it is?
(20:06) – More on Prop 12 & Brand Building
(27:24) – How Pederson’s & ButcherBox got working together
(31:15) – Marketing Strategies
(41:27) – Final Thoughts & wrap up
Use the Code Mikesentme for $30 off at butcherbox.com
The Pederson’s Farms Podcast is produced by Straight Up Podcasts & Root and Roam.