#15 Joe Heitzeberg: Co-Founder & CEO of Crowd Cow
A customer buying multiple Pedersons products for direct to consumer delivery – Joe Heitzeberg founded a company named Crowd Cow in 2015, which believes that taste, transparency, and convenience should not be mutually exclusive!
Fun fact: Joe’s inspiration for the company was his son! He wanted to feel good about the meat he was feeding him!
Visit us at www.PedersonsFarms.com
(2:29) – How Joe got into selling beef and starting Crowd Cow
(7:31) – Learning the story behind the labels and stereotypes of beef
(8:40) – “Our Table”
(13:46) – What’s the best way to cook a steak?
(18:17) – What was it like eating A5 for the first time?
(22:17) – Thoughts on pork chops & properly preparing meat
(25:40) – What’s the biggest problem you’re trying to solve in your business?
(30:18) – Wrap Up
The Pederson’s Farms Podcast is produced by Straight Up Podcasts & Root and Roam.